5 Reasons Why You Should Use 30s
To 2 Minute Video Snippets For Marketing
Helloo,
are you still writing long pages and pages of content for your marketing?
WAKE UP & GET AWAY FROM THAT
ROCK OVER YOU!
It is
2019 & the world ain't got time to read your long posts. Oh, It is not
the impending global warming and the ice age that I am speaking about. It is
the ever shrinking attention span of an average person. Of course, global
warming will wipe out humanity but until then, we have brands to create and
value to offer. According to the latest researches, the average attention span
of a human is an abysmally low 8 seconds. That is almost 2 seconds shy of Usain
Bolt's 100m record.
Well,
there are some "Master Shifu"s with inner peace and concentration who
can deflect a water drop but they are not our regular customers. Majority of
our customers are like Po. S/he has only 8s of time before getting bored about
your brand and what you have got to offer. By the time you reach this point in
the post, an average customer clicks or swipes away.
So, what
should you do to retain the interest of the potential customers? How can we
maintain the customer engagement?
The
answer is VIDEOS. Short, simple & straightforward videos.
Hmmm... What
about other kinds of posts then?
Probably
in the Pre-historic times of 2005-2010, verbal content played an important role
in keeping the customers engaged on internet. With the proliferation and growth
of social media like Facebook, Twitter, Instagram and other media that allowed
sharing of images, pictures became the king of the jungle. Of course, there is
the age-old adage too.
A picture is worth a thousand words!
The
period from 2010 was also the beginning of an era in which, we as marketers
could connect on a personal level with the customers. Mobile phone penetration
and internet accessibility grown exponentially during the past decade.
However, that
is all ancient history now! With almost all social media websites enabling
sharing of videos, THE AGE OF VIDEOS has truly begun. Today, the user base of video sharing apps is growing exponentially.
Instagram,
Facebook, Twitter, TikTok among other portals have taken a huge chunk of this
growing video market. As marketers, it is pertinent that we use these channels
effectively. Following are the top 5
reasons why you should use short, informative and interesting videos for your
marketing.
1. Videos use both images and audio hence
they connect emotionally
It is
everyone's knowledge that videos employ all the media to convey your message. You
can use texts to call for action, images to show the amazing results that you
can offer, infographics to extrapolate any data that you have and music to
connect emotionally with the customers. Inclusion of music in the videos is
perhaps, the most rewarding part. Music excites people and helps in conveying
the exact message and emotion that you want to send across.
2. Videos are easy to create
In
today's tech-savvy world, there are many applications for both computers and
mobiles through which almost anyone to create a powerful video. Of course, one
needs certain experience and expertise to use Adobe Premiere Pro, Sony Vegas
and the likes for creating videos. However, there are many apps like Doodly,
Animoto, Animaker, Biteable, Stop Motion Studio, Videoscribe etc. that are easy to use.
These apps create
powerful and engaging videos that not only grabs the attention of the customer
but also keeps them engaged. You can choose to use White board videos, 2D animations, 3D animations, motion graphics, doodle videos etc. These apps also lets you to create a video as per your requirements of size, dimensions and format, so that you can be a dragon warrior, err... I mean a great content marketer
in no time.
3. Short Videos keep the customers engaged
Short
video snippets of 30 seconds to 120 seconds are better at retaining the
attention of people. Many people shy away from longer videos even if the
content is good & to their liking. Short videos are watched more by people
and also remembered more often than longer ones. It has higher chance of going
viral and help you to achieve the marketing targets.
4. Short Videos can convey more in less
time
Shorter
videos need not necessarily mean shorter message. An experienced content
creator can pack even a long message effectively in a short video. By using
different tools like infographics, doodles, voice-overs, you can make the
videos speak and connect to your potential customers. When coupled with an
appropriate background music, your videos can evoke the right kind of emotion
in the viewers. It has the power to move people and create the positive effect
that you want.
5. Videos can be shared across multiple
platforms
The main
problem faced by digital marketers is not the creation of content but the
management of content and its interoperability. A post that is made for Twitter
will be too small for Facebook and the one that is made specifically for
Facebook cannot be used in Instagram or even for Google ads. With Short videos,
preferably in square dimensions, you can use it in almost all the social media.
So, you no longer have to worry about pipe-lining your content. This also helps
you to maintain uniformity across platforms. So, what are you waiting for?
Create your own brand video using the following tools.
The above
mentioned are some of the reasons why you, as a social media marketer or a
brand manager should use small videos of 30 seconds to 2 minutes for marketing.
Do you
agree with us?
Do you
think there are points that we have left? Comment your thoughts and
we will continue the conversation.
